Spot the signal
We track hiring, funding, new leadership and growth across the accounts that fit your best customers.
Signal-based outbound for B2B
Meetings with companies that need you right now.
We track buying signals like new roles, fresh funding and new leadership, reach the decision-maker with a short, human email, and put the meeting in your calendar.
signal → meetingtracking
- Signal
Fintech, 40 staff, Manchester posted 3 Backend Engineer roles
Mon 09:12 · job boards + careers page
- Signal
Same company raised a Series A last month
Mon 09:14 · funding data
- Email
Short note to the CTO, written around their 3 open roles
Tue 08:40 · personalised to the signal
- Meeting
Intro call booked in your calendar
Thu 10:30 · 20 min
The problem
Your team should be closing deals, not hunting for leads. But prospecting slips every time the week gets busy, and the pipeline dries up a month later.
How it works
From buying signal to booked call in three steps.
You keep running your business. We run the part of sales that eats your week: finding the right companies, writing to them first, and handling the back-and-forth until there's a time in your calendar.
Reach out first
A short, human email lands with the decision-maker before your competitors notice the same moment.
You take the meeting
Interested companies go straight into your calendar, with the context of why they replied.
What makes it work
No lists. No spam. Just timing.
Most outbound fails because it reaches the right company at the wrong moment. We only write to companies with a live reason to talk to you.
Signals, not lists
New roles, fresh funding, a new leader in the seat. If there's no reason to reach out, we don't send.
Written like a person
Every email reads like a note from someone who knows your buyer's world, not a template with a first name dropped in.
Data every campaign
We track replies by industry, role and region. Each campaign gets sharper than the last.
Who it's for
For teams that sell to businesses.
If your best clients come from real conversations, and you want more of them without hiring an SDR team, we should talk.
A good fit if you
- Sell to other businesses, with deals worth a real conversation
- Want new clients every month, not every quarter
- Know who your best customers are
- Don't have a dedicated SDR team yet
Not a fit if you
- Sell low-ticket products to consumers
- Want automated LinkedIn connection spam
- Need guaranteed revenue, not meetings
About
Fewer emails. Better timing.
Most outbound is noise: thousands of emails, the same template, sent at the wrong moment. We built Market Alpha the other way around.
We send fewer emails, only to companies with a reason to listen right now. Every campaign is run by our founder, Edi Tmava, from the first list to the booked meeting.
FAQ
Questions teams ask first.
Do you send from our domain?
No. We send from separate domains set up for outreach, so your main domain and its reputation stay safe.
How fast will we see meetings?
First emails go out about two weeks after we start, once the domains are warmed. Most campaigns need four to six weeks to give a reliable picture.
Who replies to prospects?
We handle the first replies and pass interested companies to you, with the context of why they replied.
Will this work for my business?
If you sell to other businesses and can describe your best customer in one sentence, most likely yes. If outbound isn't the right channel for you, we'll say so on the first call.